Denis WhelanLarry KrakauerJeff RichmanSteve ChongLuke Wright
Denis Whelan

Denis Whelan

Chief Executive Officer

Denis brings over fifteen years of SaaS leadership, sales expertise, and go to market strategy to Projector. Prior to joining Projector, Denis was Vice President of World Wide Sales at Optoro where he was responsible for sales, account growth, and strategic partnerships. Under his leadership, Optoro was named a Deloitte Fast 500 company, Forbes Next Billion Dollar Startup, and Washington Post Top Workplaces.

Previous to Optoro, Denis served as Hobsons’ Vice President of Sales & Account Management both domestically and internationally. Domestically, he oversaw the integration of the Starfish Inc. acquisition. Internationally, Denis ran sales, account management, marketing, and operations while being based in Australia. Denis came to Hobsons via the acquisition of Intelliworks where he was employee number 5. Denis holds a BA from Isenberg School of Management at the University of Massachusetts, Amherst.

Denis lives in Marblehead with his wife, Cara, and their three children Foster, David (Dutch) and Adelaide. When not working or being a human jungle gym to his children, Denis enjoys fly fishing or playing any sport or game he can find.

Larry Krakauer

Larry Krakauer

President and Founder

Larry has over 25 years of professional services management experience, and over 35 years of technical and managerial experience. Prior to founding Projector, he was the Chief Technology Officer of AGENCY.COM after its acquisition of Quadris Consulting. In addition to creating the company’s technology vision, Larry was deeply involved in organizational development, hiring, and managing customer relationships.

Prior to that, he was President of Quadris Consulting, an application software development firm started as a division of JYACC, where he served as Vice President of JYACC and General Manager of its New England office. Earlier, Larry was Vice President of Cambridge Technology Group, where he was responsible for the company’s systems integration division. Before that, he worked at Corning Glass Works as a plant engineering and information systems supervisor. Larry holds an SM in management from the MIT Sloan School of Management and a BS in electrical engineering and computer science from Princeton.

Jeff Richman

Jeff Richman

Vice President of Engineering and Founder

Jeff has over 15 years of professional services management experience, and over 25 years of software development and managerial experience. Prior to founding Projector, he was Vice President of Operations at AGENCY.COM. In that role, he was responsible for development and implementation of systems and processes to support the company’s operations as it transformed from a loosely-knit group of independent, entrepreneurial start-ups to a publicly-traded company operating in five countries and generating annual revenues of over $200M. He was at Quadris Consulting prior to its acquisition by AGENCY.COM. At Quadris, he served as Vice President in charge of the New England office and as Chief Financial Officer. Jeff began his career as a systems integration consultant at JYACC and at Cambridge Technology Group. He earned a BS degree in electrical engineering from Brown University.

Steve Chong

Steve Chong

Chief Operating Officer and Product Manager

Steve has over 15 years of professional services management experience and nearly 25 years in technical and leadership roles. Before joining Projector PSA, he was the Director of Operations at Steelpoint Technologies, where he led the company’s 35-person software engineering team to re-architect its litigation support product. Prior to that, he was a Director of Project Management at AGENCY.COM, where he managed some of the firm’s largest projects, and led professional development, training, project auditing, and best practices development within the project management discipline. Steve began his career at General Motors as an internal lean manufacturing consultant. He holds dual SM degrees in management and engineering from MIT, and a BS in mechanical engineering from the Johns Hopkins University. He is also a PMP-certified project manager.

Luke Wright

Luke Wright

Chief Software Architect

Luke has nearly 25 years of experience in the design and development of complex software systems. Prior to joining Projector PSA, Luke was a Technical Director at AGENCY.COM, where he served in technical leadership roles on consulting engagements in various industries, including finance, healthcare, and insurance. Previously, Luke was a senior consultant at Quadris Consulting, a software developer at JYACC, and a test engineer at NEC America. Luke received a BS degree in computer science from Washington University.